Google Shopping – Be visible at the moment of purchase

Do you want to be visible when your customers are ready to buy?

Modern consumers are impatient, demanding, discerning and, above all, well-informed about the products they’re searching for. This means you need to be visible, accessible, and helpful at the moment of purchase. With Google Shopping, you can showcase your products before the user even clicks – and we know how to set up your ads to ensure that click turns into a conversion.

Why use Google Shopping?

Today’s consumers know exactly what they want – and they’re quick to find it. That’s why you need to be present at the moment of purchase, so the sale happens with you, not your competitor.

With ads on Google Shopping, you benefit from the fact that consumers already know the price, have read about the product, and seen an image before they even visit your webshop – which you are paying for. This means the likelihood of that click resulting in a conversion is quite high.

It’s no exaggeration to say that Google Shopping is an absolute must for webshop owners.

At WeMarket, we help you set up ads in Google Shopping that not only appear under relevant searches but also feature sharp, conversion-driven product descriptions. We can set this up in virtually any CMS, so chances are we can help you achieve success with Google Shopping.

Set up effective Google Shopping ads

To succeed with Google Shopping ads, it’s essential to provide Google with the correct product information, and also to create complete, conversion-focused product descriptions, comprehensive product names and more, so your product ads are activated for all searches where users are looking for the products you sell. The more detailed your ad, the greater your success and sales from your advertising.

This all takes place in Google Merchant, where you upload the product feeds to be displayed on Google. This requires an account, and if you don’t have one yet, we’re happy to take care of it for you, ensuring all access is granted and everything is linked with Google Ads for a seamless setup, so you can attract more customers to your shop.

Increase sales with product feed optimisation

To start advertising on Google Shopping and drive more traffic to your webshop, you need to upload a product feed containing all the product information. Naturally, your product feed should be as optimised as possible, so you’re one of the first options shown when users search for your product – and your product also looks appealing and trustworthy.

There are many factors to consider when it comes to optimising your product feeds. We’re happy to handle ID numbers and optimise titles and descriptions based on a keyword analysis. The more precise your product data, the better you feed Google’s algorithms with the right information – and this ensures you get the best possible return on your advertising spend.

When we optimise your product feed, we also review your data discipline and product data to ensure everything is fully up-to-date and comprehensive, as this directly improves your ad performance – and can be felt on your bottom line.

In other words, product feed optimisation is essential for your ads to perform, enabling you to generate the highest possible number of sales.

Boost your visibility further with Google Platforms

When working with Google Shopping, it’s also relevant for you to consider what are known as Google Platforms. When you upload a feed in Google Merchant, you can activate your ads in the search results and across Google Platforms.

This is an additional feature that’s highly relevant for webshop owners, as it allows for placements not only in the shopping tab but also across a huge network of sites. In other words, you can dramatically increase your visibility and exposure simply by letting us activate this for you.

Visibility is the key to greater success and increased sales. Regardless of your CMS, we help you activate Google Platforms, ensuring you’re visible wherever the search engine allows.

The benefits of using Google Shopping

Since the launch of Google Shopping, users have truly embraced it – and today, the majority of online sales are generated here. Conversion rates are therefore higher than with ads on Google Search and Google Display, thanks in part to the fantastic opportunity to advertise directly with images, prices, and product information.

With Google Shopping you get:

• Targeted advertising
• Automatic product feed with up-to-date product information
• Ads with high conversion rates
• Ability to prioritise seasonal campaigns
• More customers in your shop

Throughout the process, we pay close attention to search intent, ensuring the ads shown are highly relevant to what users are searching for. In other words, we continually help you optimise your product feeds and ads, so your traffic remains relevant and focused on users most likely to convert.

With Google Shopping, there are many advantages in store for you and your webshop – and we’ll help you get started as quickly as possible.