Amazon agency - Get a proposal from Denmark’s largest.

We work with Amazon for clients you already know. That’s why you should choose us.

At WeMarket, we work with some of the country’s largest companies on their Amazon accounts. We also help small and medium-sized businesses if we see the potential. Amazon must be managed carefully, as you need to have control over your value chain and a deep understanding of your own business.

We assist with initial analysis, strategy, and getting online on the West’s largest trading platform.

If you already have products listed but are not seeing sales – we can help with that too.

Whatever your situation, you can confidently turn to us.

Why choose Amazon advertising?

Amazon is one of the world’s largest online retailers and offers you a unique opportunity to sell your products. However, success requires a sharp strategy and the right approach. At WeMarket, we have the expertise you need to start listing and selling your products on Amazon.

As one of the world’s largest retail companies, Amazon provides an endless range of products. The vast selection is often sold at competitive prices, and Amazon is renowned for its stringent requirements regarding customer service and delivery. Amazon’s own algorithm, A9, ensures customers see the best and most relevant products when searching on Amazon. Without an understanding of this algorithm, it’s fair to say your business will struggle to succeed on Amazon.

At WeMarket, we know what it takes to sell on Amazon. If you are considering selling your products on the platform, we can help you get started.

What is Amazon?

Amazon is one of the world’s largest retail companies, best known for its webshop offering an almost limitless selection of products. This virtually incomprehensible range is sold at low prices and delivered at lightning speed. That’s the Amazon difference.

Amazon Seller Central is the platform where you, as a supplier, can sell your products. As an Amazon supplier, you can simply use it as an online sales platform while keeping your own stock and handling packing and shipping yourself.

Alternatively, you can become a Fulfilment By Amazon (FBA) supplier. Here, all you need to do is ship your products to the nearest Amazon warehouse. With Amazon FBA, maintaining your business becomes easier and your running costs lower, as Amazon FBA takes care of picking, packing, shipping, customer service and helps you acquire more new customers.

Of course, it is not free to become a supplier, but in most cases, the investment is worthwhile. At WeMarket, we have the necessary knowledge of the platform to assess whether your products can compete in one of the world’s largest marketplaces.

A golden opportunity

Amazon is known for being very competitive on price and delivery. Therefore, its entry into Denmark will likely disrupt the market. Many shops and webshops, both large and small, may struggle to compete with Amazon on either price or delivery times.

While this may sound daunting, for those ready to participate, Amazon also represents a significant opportunity, especially if you look at the huge markets south of Denmark. This is because you gain access to Amazon Seller Central, one of the world’s largest sales platforms, along with data on Amazon’s more than 300 million customers worldwide. With this data, you can specialise your purchasing and cut costs in your own business. Ready for us to help you get started?

An Amazon agency that works from analysis to strategy

Amazon can be the sales channel that transforms your business – if you do it right. However, Amazon will also suddenly form a direct part of your value chain, which places significant demands on the analysis and mapping of your business. So, when does it make sense to sell on Amazon and how does it fit with your overall strategy?

By cutting out many links in your business, can you offer your products on the platform at a competitive price? Your profit margin will likely decrease, but could you sell a correspondingly higher volume? Or do you sell such unique products that consumers will buy them on Amazon just for faster delivery?

WeMarket is an Amazon agency with in-depth knowledge, ready to advise you on how to approach the platform and help you devise the optimal strategy for your business.

Let us manage the process

Becoming an Amazon supplier is not as simple as blinking an eye. Every product you wish to sell on Amazon must go through a thorough approval process, which also applies to you as a retailer and your company.

Amazon’s requirements are very high. This applies to both the amount of information about your products and to you as a retailer on their platform. This ensures that Amazon remains easy to navigate for users, despite the presence of thousands upon thousands of different retailers and products.

When you need to activate your products on Amazon Seller Central, this can be done in several ways. If you have many products, it is clearly an advantage to automate the process rather than upload products individually. At WeMarket, we have the experience needed to guide you through the process, regardless of what it looks like for your business.

Amazon expert. You don’t need to look any further.

At WeMarket, we confidently call ourselves Amazon experts. We do so because expertise comes from experience and accumulated knowledge. Our Amazon department works for several C20 companies, as well as many other exporters and businesses looking to internationalise or sell goods directly to consumers.

Marketing on Amazon

Just like Google Ads, with Amazon Ads you can advertise and only pay when someone clicks your ads. This gives you a clear overview of your advertising spend and its effects. Act as a proactive first-mover by marketing on Amazon before your competitors.

If you want to know more about how to get the best return on your investment with your Amazon marketing, contact us. WeMarket ensures your business has the best possible experience on Amazon.

Are you on top of PPC Amazon and why you should use it?

If you are present on Amazon, you have probably encountered PPC Amazon. Here, PPC stands for ‘pay per click’ – a marketing model on Amazon where you only pay when a user clicks on your ad.

Amazon advertising is essential, even if you primarily think of Amazon as a sales channel rather than a marketing platform. If you are about to launch a new product on Amazon, it is the easiest way to get your product in front of potential buyers.

There are many advantages to advertising on Amazon compared to other platforms. This is mainly because searches on Amazon are made with the intention to buy, so users are more ready to purchase than those on, for example, Google or Facebook.

Therefore, you have better prospects for a high Return on Investment when you use PPC Amazon as part of your Amazon marketing strategy – even if you do not sell your products on Amazon. When a search is performed on Amazon and a user sees your Amazon ad, that user is already further along in the buying process, which increases your chances of making a sale from your Amazon ads.

Advantages and disadvantages of choosing an Amazon agency

If you choose an Amazon agency to help with your sales on Amazon, you can eliminate some of the drawbacks associated with using an individual Amazon consultant.

With an agency, you have a whole team behind you, complementing each other to help increase your sales on Amazon. You will also have a dedicated staff member assigned to your project, while others in the agency take care of marketing, sales, and other tasks.

In other words, you gain a team member who can fully focus on your task and has the necessary time to delve into your business.

However, by choosing an Amazon agency, you should be prepared to communicate with several different people throughout the process. This means your main contact may not necessarily be the person carrying out the actual work to promote your business on Amazon.

If communication is not well managed within your Amazon agency, this can result in frustration and wasted time for you as a client.

Advantages and disadvantages of choosing an Amazon consultant

If you choose an Amazon consultant as your partner in increasing your Amazon sales, you will be in contact with only one person during the entire process. This means you have a single point of contact throughout the collaboration, which can be a big advantage as you avoid having to explain your situation to multiple people.

Your Amazon consultant will work dedicatedly on your behalf, and as a professional in the field, you get a team member who is specialised in Amazon optimisation.

However, the advantage of having just one Amazon consultant is also its drawback. With only one person helping you to selling on Amazon, this person may have less time to assist you than a whole team at an Amazon agency would.

An Amazon consultant is responsible for everything, from contacting new and existing clients to the actual work of promoting your products on Amazon, so there will simply be less time available for the most important tasks.

What should you consider when choosing an Amazon consultant or agency?

No matter whether you choose an Amazon consultant or an Amazon agency, there are some things you should be aware of. Your Amazon consultant or agency is your path to achieving your sales goals on Amazon, but there are also many other factors to consider before making the big decision to sell on Amazon.

It is a significant decision because selling on Amazon means exporting your goods to other countries, which requires a substantial setup. Exporting abroad is a complex process and demands considerable investment from your side to get everything in place.

That’s why it’s important to think through your decision carefully, including the advice below in your decision-making process.

Don’t base your decision solely on Amazon’s market share

It can be tempting for a Danish company to list its products on Amazon due to Amazon’s large market share. However, there are significant differences between selling products via your own webshop and selling on Amazon, so don’t be swayed by Amazon agencies or consultants who wave these market shares in front of you.

Before making a decision, you should thoroughly research whether Amazon is the right path for you, as it takes time to understand all the relevant circumstances.

Don’t ignore the many challenges, and for this reason, it’s risky to be tempted by the potentially large opportunities the platform offers. It is therefore a good idea not to sit back and instead remain critical of your Amazon agency or consultant, especially if they propose launching on Amazon immediately without a thorough preliminary analysis of whether Amazon is the right choice for your business.

Is your business and are your products suitable for selling on Amazon?

Amazon is a useful platform where almost any product can be sold. This makes it tempting to list your entire catalogue on the platform, as there are practically no limits to what can be sold on Amazon.

However, this does not necessarily mean that selling on Amazon will be a profitable business for you. Keep in mind, Amazon is also a business, which means you pay a referral fee to Amazon for every product you sell.

This means you need to be able to achieve a relatively high profit margin on your products on Amazon for sales to have a positive impact on your bottom line.

Therefore, you should carefully assess whether your product margins are high enough to make selling on Amazon a viable business.

You should also consider this when contacting an Amazon agency or consultant. Make sure your Amazon agency understands your actual profit margins, and clarify this in your initial discussions so you don’t embark on something that ultimately may not be worthwhile.

It takes more than just listing to achieve sales on Amazon

If you want to start selling on Amazon, it is important to understand that it’s about more than just listing products on the platform. You cannot simply make your products active and then sit back and wait.

You should think of Amazon as a search engine on par with Google. Buyers search Amazon for a specific product, and a range of relevant results are then ranked.

You cannot expect your products to be among these results unless you take action, which is why Amazon SEO and Amazon Ads are vital components of your Amazon strategy if you want to increase your sales.

It’s important to discuss this with your Amazon consultant or agency to ensure they can handle all aspects required to achieve sales on Amazon.

Which businesses are suitable for selling on Amazon?

As mentioned above, not all businesses are suited to selling on Amazon, nor can all expect to reap significant rewards from the platform. But which businesses can actually expect to succeed on Amazon?

Naturally, this is a complex question, and it’s important to discuss this with your Amazon agency or consultant.

Here, it is essential to be critical of your own business and products when discussing whether your company and products are a good fit for Amazon.

You should know that certain types of webshops and certain types of products perform better on Amazon than others. For example:

• First-mover webshops
• Webshops with unique products

Does your webshop fall into one of these categories? If so, experience and facts show that you have a greater chance of selling well on Amazon. But why? Read on to find out.

First-mover webshops

Experience shows that companies who are first-movers in a given area traditionally have good success on Amazon.

Your company or webshop can also be a first-mover if you sell products that are not yet familiar to most consumers, but soon will be.

Remember, it still takes effort to achieve good sales on Amazon, which is why Amazon SEO and Amazon Ads are always important elements in your Amazon strategy.

Webshops with unique niche products

Another popular webshop type on Amazon is the niche webshop. A niche webshop might be one that sells its own unique products under its own brand, and this can include any kind of product or brand.

This type of webshop is popular because Amazon users often seek out products that are unique and stand out from the crowd. In other words, these are products that cannot be found just anywhere and are not mass-produced by major companies.

Therefore, Amazon can also become a profitable business for you if you have a similar model in your company.