Amazon SEO - Increase your sales on Amazon

Do you want to dominate the search results on Amazon?

Are you finding that your products are not being shown to customers? Or would you like to ensure that they are visible when you start selling on Amazon? SEO is a crucial factor for success on Amazon. WeMarket are specialists in the field and can help you understand what is required and how to get it right from the very first step.

Why is Amazon SEO important?

SEO on Amazon is essential because it makes it easier for your products to be found and shown to potential customers searching for your type of product. By optimising the parameters that affect SEO, you achieve a stronger ranking in keyword results, which increases visibility – and most likely, sales.

Amazon SEO does not work exactly the same way as SEO on Google, as there are fewer elements influencing your ranking. Because Amazon is a platform dedicated to purchasing, the factors you need to focus on to achieve successful sales are quite different.

However, both Google and Amazon share the principle that optimising your content improves both click-through rate (CTR) and conversion rate (CR). Ultimately, this means more sales and a better ranking for your products.

There is a lot to consider when it comes to Amazon SEO. As an Amazon agency with many years’ experience, WeMarket knows how to please the algorithm and drive your sales upwards.

Indulging the A9 algorithm is the key to success

To succeed with selling on Amazon and Amazon SEO, it is important to remember that Amazon always prioritises the customer experience, as this ultimately boosts their revenue. That’s why Amazon rewards sellers with the most satisfied customers.

Based on this, you must optimise your product pages to such an extent that customers are drawn to buy from you. Your products also need to meet customer expectations, so you are rewarded with positive reviews.

It is therefore vital to properly structure your product data, so that the algorithm knows exactly what is being shown to customers.

You achieve this by optimising:

• Product titles
• Bullet points
• Product descriptions
• Product images
• A variety of different and relevant keywords

The more optimised your products are, and the more sales they generate, the better your ranking – since this is one of the key factors in satisfying the algorithm.

How do you achieve a better ranking on Amazon?

You’re probably already familiar with Google SEO and the importance of ranking highly in Google’s search engine. The same applies to Amazon. While Google is primarily used for seeking information, Amazon is all about one thing… selling, selling, and even more selling! Most visitors on Amazon are highly purchase-ready, so if you can rank your products highly, sales are virtually guaranteed.

In this article on Amazon SEO, I will cover some of the most important parameters you can adjust to achieve a good position on the category pages.

Your products are everything

Amazon makes its living by selling products, so the single most important factor for ranking well on Amazon is that your products can sell. You need to offer products that meet customers’ needs and desires, ideally of high quality and at competitive prices. If Amazon sees that your products are in demand and receive positive reviews (Read: Amazon fake reviews are a no-go), they will ensure your products are placed right at the top among the competition.

When listing your products on Amazon Seller Central, Amazon will ask for a lot of information from you. Some of it is mandatory, while other fields are optional. Give Amazon as much information as possible, so they can better understand your product and show it to those who may be interested. This can help you achieve a better ranking.

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Get started with a keyword analysis for Amazon

To identify the most relevant keywords for your products on Amazon, it is necessary to conduct a keyword analysis. If you already have data from Google Ads or from your organic efforts, this can be used for Amazon SEO as well.

However, since search intent differs on Google and Amazon, your keyword list from Google cannot be used exclusively. Here, it is also necessary to look at data from your Amazon Ads and to use an effective tool such as MerchantWords, which is one of the best tools for finding Amazon keywords.

When working with Amazon SEO, we naturally help you identify the most accurate and effective keywords for your products on Amazon, so you get off to a good start – even if you don’t have much data to rely on yet.

Hunt for the right Keywords

The first step towards a strong ranking is Keywords, but what are they and why are they so important? – Keywords are the words that best describe your product and are what visitors use in the search box to find your product. You should therefore invest time and effort in finding the right ones.

An easy way to get started is to search for competitors who sell similar products. Review their product pages and note which words they use in their texts. Then use those words in your own copy.
The above approach is a good and free way to discover keywords, but…

To achieve the best results, you need to carry out a more thorough keyword analysis. There are various analysis tools available that can show you how many searches are made for a particular keyword within your product area.

We use the tool Junglescout, which allows you to see the number of searches for various keywords, as well as related keywords.
These analysis tools typically require a monthly subscription, but if you want to stay a step ahead of your competitors, it can be a worthwhile investment.

You are also very welcome to contact us; we can help you assess the potential for your products on Amazon.

Bullet points – What are they?

With five bullet points, you have the opportunity to describe your product and why customers should choose it. It’s important here to highlight the product’s features and how it can meet your customers’ needs.
And yes, your customers do read your bullet points, so set aside the time to write compelling copy.

This is also where your keywords come into play again. During your keyword analysis, you hopefully found more keywords than could fit in the headline. Don’t worry, that effort was not wasted. You placed the most important keywords in the headline, and you can also use them in your bullet points, but from your keyword analysis you’ve probably found even more good keywords that describe your product. Once again, select the best and use them in your bullet points.

Amazon’s algorithm also ensures that the keywords in your bullet points can drive traffic to your products. They are not ranked as highly as those in the headline, but they are still important and absolutely essential.

The image shows the placement of the five bullet points.

Sell your products with great product images

With your keyword texts in place, you’ll now need something visual to draw people to your products. Images have the power to capture our attention, making high-quality product images on your product page crucial.

Good product images also give customers a sense of the product they are about to buy, making them more confident in their choice. Have your product photographed from many different angles, so customers can clearly see what your product looks like. It would be very frustrating to lose out on sales because of poor images.

You can have up to seven images per product, and it’s a very good idea to make use of this. My colleague has written an interesting article on this subject, which you can read here. (Practical tips for your Amazon product images)

You should also ensure your photos are taken with good camera equipment. If you do not have the means to do this yourself, it is worth hiring someone who can.

Get results with an agency that specialises in Amazon SEO

Amazon is a completely new way of selling products and must be approached differently than you are used to with Google. We know that entering Amazon is a big step, so we make sure you fully understand the initiatives that will have a positive effect for you and your business.

When you choose us as your partner for Amazon SEO, you also receive ongoing insights into the results, so you always know how your efforts are paying off. This is crucial for us, as transparency is one of the biggest keys to success with the work we do on Amazon.

If you would like to know more about SEO on Amazon, how to optimise your listings, or what to be aware of when registering on Amazon Seller Central, we are happy to help.

Your success is always our top priority – and you will feel this from the very first contact.

Kickstart your ranking with Amazon Ads

If you wish to work with Amazon SEO, you can kickstart your ranking on the platform by using Amazon Ads. On Amazon, paid traffic and performance have a significant impact on organic performance, as there is no distinction between paid and organic results.

In simple terms, if you achieve a higher number of conversions through your Ads – that is, paid traffic – it will also be reflected in the organic positions you achieve on the platform. With Amazon Ads, you can show the tough algorithm that users actually want to buy your products, which, as previously mentioned, is absolutely crucial to your success on Amazon.

We consistently see strong results from this, and, combined with other SEO activities, it gives you a solid foundation to start selling on Amazon.

Of course, we are happy to help you with this. We will always assess in advance whether it is likely to have a positive effect for you, or whether other tools or approaches would be more appropriate to help you get found in the organic search results.