Local SEO – Appear at the top of Google when local customers search

Visible shopfronts are no longer enough. The battle for customers is fought locally on Google.

To make it easier for locals to find you and search for you online, a systematic and strategic approach with a focus on local SEO is required.

With support from WeMarket and our in-depth knowledge of SEO, we make you more visible in local search results, so that potential customers can find you when searching for your services or products.

What is local SEO?

Local SEO is carried out in exactly the same way as ‘regular SEO’. The only difference is the focus on optimising for local search results. So, if you have a hair salon in Kolding, it makes perfect sense to optimise your SEO efforts for ‘Hairdresser Kolding’ instead of just ‘Hairdresser’, so you appear in search results when local residents want to find a hairdresser in your town.

For businesses and companies that are highly dependent on local customers, it only makes sense to optimise for local searches, as this can significantly increase your customer base, sales, and turnover. In other words, with local SEO, you become visible exactly where your customers are looking for you.

Why is local SEO important for your business?

Organic searches on search engines like Google are no longer just global or national. Today, consumers also use the internet to carry out local searches right down to street level – and this trend is increasing due to the growing use of mobile devices. So when people in your local area are looking for a new hairdresser, or want to find the best or cheapest electrician, it’s crucial that you are visible where they’re searching for your service. If you’re not, you could be missing out on a significant number of customers every single month.

Moreover, several studies show that searches with a local intent are much more likely to lead to a shop visit or a sale within the same day, compared to regular searches. This is because these searches are made by consumers who need products or services right here and now.

If your business primarily operates locally and therefore has a geographically defined target group, there are only advantages to starting with local SEO.

Google is the new phone book

Pretty much everything happens online today. There’s almost nothing we don’t try to search for online – whether it’s someone to help with pest control or someone to fix a leaking tap. The physical phone book has quite literally been taken off the shelf and thrown in the bin, and Google and other efficient search engines have taken its place instead.

At WeMarket, we believe it makes perfect sense to work with local SEO when your services or products are mainly offered to local customers, as this is where businesses are now found at the start of the buying journey. We know that we can help ensure not only that you’re found, but that you become both the first and last stop on each customer’s purchase journey.

How we help you get started with local SEO

When we help you with local SEO, we do so based on a tailored local SEO strategy. This is developed following an analysis of your website and your desired towns and areas you want to be found in. From this, we develop a strategy that gives you greater visibility in local searches.

Included in this strategy are for example:

Local keyword analysis

We conduct a local keyword analysis once we have got to know your industry, your target audience, and your local area. The keyword analysis gives you an overview of which keywords are relevant for you to implement in your SEO efforts, leading to higher local visibility.

Google My Business

Google My Business is a highly relevant factor in local SEO, as it helps customers find and contact you much more easily. It’s an indispensable tool, and we are happy to help you set it up correctly.

On-page optimisation

Using the keywords and phrases from the keyword analysis, we provide recommendations for optimising your website content and for creating new landing pages, so you achieve better rankings and visibility in local searches. Of course, we are also happy to help you develop the content and landing pages for the towns or areas you wish to rank for, so you get the maximum benefit from the work.

Local link building

To get Google to favour your website in local searches, local link building is essential. Here, other websites with local geographic relevance link to your website, signalling to Google that you have expertise and authority in your field, and therefore boosting your presence in relevant local searches. Local link building can include links from local news sites, blogs, or local guides. We are happy to assist with this.

Local SEO requires a lot of work, but it pays off in the long run, as it increases your company’s online exposure and brings in more customers both now and in the future.