Reputation Management – Build a strong online reputation!

How can WeMarket help you with reputation management?

At WeMarket, we have extensive experience in advising and supporting our clients to maintain control of their reputation. We are familiar with all the most popular reputation management platforms and can confidently help you get started if you are interested in any of the following:

• Trustpilot – Perhaps the most popular review site for businesses and an indispensable platform for reputation management.
• Google My Business – A kind of directory on Google, featuring detailed information about your company. Users can also review businesses on Google My Business, making it an essential part of your reputation management strategy.
• Meta (formerly Facebook) – With a business profile on Meta (formerly Facebook), there are plenty of opportunities to promote your company. Meta (formerly Facebook) also offers a review function for business profiles, which you can leverage as part of your reputation management.
• Other platforms – There may be other platforms more relevant to your business when it comes to reputation management. We also work with clients who primarily use review sites such as TripAdvisor, Yelp, and more – we can assist with these as well.

Why should you focus on reputation management?

We live in a digital world, with constant internet access via our smartphones, tablets and computers. Consumers do too, which means we increasingly encounter well-informed buyers who have done their research before entering a shop or deciding to make a purchase online.

With online communication so accessible, it is easy for consumers to explore their options and find the best products at the lowest price. It is just as simple for potential customers to investigate a company’s credibility, delivery times, customer satisfaction and many other factors beyond price and service level.

Nowadays, the customer journey involves more touchpoints than ever before, which makes it more important than ever to ensure your company’s good reputation is visible when your current and potential customers research your brand or products online.

Why choose WeMarket for reputation management?

We have not only helped many of our clients collect 5-star reviews and thereby effectively boost their conversion rates, but we also hold 5-star ratings on Trustpilot, Google My Business and Meta (formerly Facebook) ourselves.

How to get started with reputation management

To get off to a strong start with reputation management, your company must have profiles on the most popular review sites. If you are unsure which platforms are most relevant for your business, setting up profiles on Trustpilot, Google My Business and Meta (formerly Facebook) is an excellent starting point, as these are the most widely used platforms in Denmark.

If you believe there are other platforms your business should have a presence on, WeMarket will be happy to assist you with those as well.

How reputation management works

Most of the work involved in reputation management is about collecting positive reviews from your customers. Most platforms display the latest reviews at the top, and these are also the most relevant for your customers. For example, Trustpilot places greater value on recent reviews than older ones.

WeMarket can support you with templates and guides for the continuous collection of reviews, ensuring you always have new and fresh feedback on your selected platforms.

If you need help setting up business profiles on review sites, collecting reviews or responding to feedback, simply contact WeMarket and we will guide you through the process.

Increase your conversion rate with reputation management

Consumers trust each other, and most prefer to buy products and services that others have had good experiences with. That is why it is crucial not only to collect reviews but also to respond to them.

Studies show that conversion rates increase in line with the response rate a company has to reviews. Responding to your reviews online – both positive and negative – can help you convert more new customers.

It is important to consumers that companies value their opinions, so it is vital to respond not only to negative reviews, but also to thank your customers for positive feedback.

Trust and credibility

Reputation management is not just about responding to reviews on various platforms. It is also about building trust and credibility among your current and potential customers.

You have probably experienced visiting a website and feeling unsure whether it is trustworthy and safe to make a purchase. These days, it is relatively easy for anyone to set up a webshop or website, so it is more important than ever to demonstrate to your visitors that your site is secure and credible.

There are several ways to achieve this, and WeMarket can help you effectively gain your visitors’ trust with:

• Analysis of visitor behaviour – WeMarket can help you analyse visitor behaviour on your website. This will help identify issues and find solutions.
• Important certifications – There are many different certifications for websites and webshops, such as the E-commerce mark, CO2 neutral website, webshop certification and others, which can help strengthen your credibility online. WeMarket can help you determine which certifications are most relevant for your business and ensure they are placed correctly on your website or webshop.
• Communicating who is behind your brand – To strengthen your company’s credibility online, it is important to communicate clearly to your visitors: who you are, what you do, how to contact you, as well as other key information about you and your business. When your customers know who is behind the webshop, it increases your trustworthiness and visitors are more likely to make a purchase from you.
• Online presence – WeMarket can help you achieve visibility and establish authority on relevant social media, review sites and other platforms that are vital for success in your specific industry. This will help you stay top-of-mind with customers in your sector and create a higher level of social proof.