Copywriting – Get content that drives revenue

Why choose WeMarket for copywriting?

Texts with a messy structure and unclear message do not contribute to a positive experience on your website. At WeMarket, our copywriters know how to create concise and readable texts that both engage and captivate visitors, while also appealing to search engines.

Why is it important to focus on copywriting?

An attractive web design and stunning images are not enough on their own. If you want to encourage visitors to make a purchase on your website, you need high-quality, well-written texts that catch the reader’s attention and make them want to learn more about you and your business – or inspire them to buy a product from your webshop straight away.

However, for visitors to even find their way to your webshop or website in the first place, you need SEO-friendly texts. Without content on your website, it is virtually impossible to rank on Google and other search engines. If there is one thing search engines love, it’s text – the more, the better. But it’s essential to focus on both quality and quantity on the landing pages you want to rank for.

Google crawls and reads all the landing pages on your website and compares them to those of your competitors. The search engine then sorts the landing pages based on a range of factors, including the use and volume of specific keywords, to present the most accurate and relevant results to users. This means your text needs to be both better and longer than your competitors’.

What is copywriting for on-page SEO?

Copywriting for on-page SEO is, quite simply, text content that can be found and read on your website. To secure the coveted top spot in Google’s search results, your website needs plenty of high-quality content that grabs the attention of search engines and draws visitors in. This requires significant expertise and a clear understanding of what makes a great text. That’s precisely what we and our copywriters offer.

At WeMarket, we can help you with, among other things:

Copywriting for category pages

Category texts are crucial for the search engine optimisation of webshops. To rank highly on Google for entire product categories, you should have category descriptions that make proper use of keywords. These texts can also help persuade visitors why they should choose your product.

Copywriting for landing pages

Informative and well-structured landing pages with content that meets users’ needs or answers their questions will help you rank higher in search results. This leads to more organic traffic and increased turnover.

Copywriting for product descriptions

Product descriptions are useful for your potential customers and also allow you to rank in search engines for specific products. This requires the correct use of keywords, which we can assist you with.

And that’s just the beginning of what you can achieve with on-page copywriting. It encompasses a wide range of tasks, all of which – when handled by the right experts – can help you climb higher on Google’s rankings.

What is copywriting for off-page SEO?

It’s not just on-page where copywriting and SEO matter – off-page efforts are equally important. Off-page copywriting involves content creation beyond your website to positively influence your Google ranking.

Here are some of the things we can implement for you:

Link building texts

Link building is a major and essential part of off-page SEO, as it can make a significant difference to your ranking on Google. This requires a good amount of link building texts that can be published on sites with natural and valuable links.

Advertorials

These are also known as sponsored articles and closely resemble regular editorial content. An advertorial is published on a website with a strong link profile, so you can potentially gain more visitors directly from the article, while also boosting your ranking by securing a quality backlink to your site.

Blog posts

Blog posts on your own website containing relevant content for your target audience not only make you more credible but also increase your chances of being found in search results. This means more organic traffic and potentially higher turnover – but it does require well-crafted copy and the correct use of keywords.

Press releases

Press releases are also part of off-page copywriting and give you the opportunity to reach newspapers and other online portals when something interesting or newsworthy happens in your business. With the right tone of voice, a sharply formulated message, and a clear objective, your press release can generate interest and attention around your business – and it will make a difference to your bottom line.

There is thus a lot to address with off-page copywriting, and we are more than happy to support you in this area.

Increase your visibility internationally and locally with copywriting

Do you have a growing business ready to enter international markets? Then it is crucial to focus on international SEO, ensuring you are visible in the new market you want to expand into. This requires significant resources, as it involves writing numerous texts, link building, and press work. With our reliable and highly skilled network of copywriters, we ensure you get off to a great start in the international market.

We are also happy to manage copywriting for you if you wish to increase your visibility locally. By creating new landing pages, undertaking local link building, and implementing other SEO activities that enhance your business’s visibility in local searches, we help you attract more local customers – both physically and online – resulting in higher turnover. With thorough preparation, we ensure your texts are effective from the outset.

Local and international copywriting and SEO are complex disciplines in which we excel and will guide you safely through.

We always ensure the quality of your texts

The quality of your content must be high if you want to see results on your bottom line. That’s why we ensure quality control throughout the process, so you can be confident that the delivered texts are perfectly optimised for search engines and encourage potential customers to purchase your services or products.

During the ordering process, we ask for all the information our copywriters need to deliver top-quality texts, and we also agree on a timeline for when your texts will be ready for initial review and approval. If you are not completely satisfied, we will send the text back to the copywriter for revision and refinement.

We are constantly working to optimise and improve our delivery process, so that as our client you can focus exclusively on developing your business.