LinkedIn Advertising – Your B2B Customers Are Waiting for You..

Get Noticed in the Feed – and Welcome New Leads

A well-crafted LinkedIn advertising strategy can open doors to new business clients and potential colleagues.

The recipe is complex. You need to be sharp in both your messaging and your audience segmentation.

We help you reach your goals and ensure a successful campaign.
Let’s have a no-obligation conversation about your opportunities.

LinkedIn Marketing – Why It Works

LinkedIn is the world’s professional public space, and there are countless opportunities when it comes to advertising. Your customers are almost certainly on the platform, and to some extent, their thoughts and attention are focused on business. That’s why LinkedIn should be a key part of any B2B company’s marketing strategy.

LinkedIn differs from other social media platforms in many ways, but when it comes to advertising, there are similarities. You can target your campaigns with great precision, ensuring your efforts are highly relevant – so you get maximum return on your investment.

We tailor your strategy using proven methods, reaching your customers with reliable data and solid insights.

LinkedIn Advertising and the Forty Approaches

For your LinkedIn advertising to make sense and, most importantly, deliver results, you need a solid campaign structure and a trained eye for the different ad formats. Not all of LinkedIn’s advertising options are equally suitable for every business, and since the platform is relatively expensive to advertise on, you should avoid too many shots in the dark.

LinkedIn offers the following advertising options:

• Text ads
• Sponsored content in the feed
• Video ads in the feed
• Image carousels
• Sponsored InMails
• Display ads
• Lead generation forms

What makes the most sense for you depends on your product, your target audience, and of course your budget, because LinkedIn advertising should naturally be integrated into your broader marketing strategy. With us in your corner, you can be sure that your efforts are focused where they really count.

InMail – Get Direct Access to Your Customer

A sponsored message delivered straight to your recipient’s chat inbox. LinkedIn InMail is one of the most overlooked advertising opportunities in Danish marketing, in our opinion. It’s a unique chance to get one-on-one time with your recipient, so you avoid competing with all the noise in the feed.

However, you’re now in front of the decision-maker, and you need to be lightning-fast and crystal clear about what you can offer. InMails must be tailored, and this is a discipline that’s difficult to master. It’s often a balancing act between sparking interest and getting straight to the point, and there are many ways to approach it. We know most of them, and we’re ready to help you land in your future customers’ inboxes.

LinkedIn Premium Is an Essential Tool

If you want to work in-depth and professionally with the platform, we recommend upgrading to LinkedIn Premium. The free version sets some clear limitations when it comes to advertising. With Premium, you gain many advantages – not least the ability to advertise with InMail, which is an extremely effective marketing tool.

LinkedIn Premium also offers additional opportunities for networking and lead generation. We know when LinkedIn Premium pays off – and when it’s almost essential. We’re ready to advise you on the many benefits of the subscription.

Create a LinkedIn Strategy That Attracts Quality Leads

LinkedIn leads are valuable for your business, and the platform knows it. That’s why it costs significantly more to advertise effectively here than on other social media platforms. You have to be extremely sharp to get full value for your investment.

It’s one thing to get your segmentation right, another to reach your potential customers with the right message. The competition for your customers’ attention is fierce – and your competitors are razor-sharp. Almost all communication and interaction on LinkedIn is, to some extent, about sales and marketing – of careers, products and workplaces. The quality of content from both individuals and companies is high, and you’ll need to make a real effort if you want to appear engaging, competent and trustworthy.

We have extensive experience in succeeding on LinkedIn, and together with you, we’ll tailor a strategy that delivers the right leads.

We’ve Succeeded When We’re (Almost) Redundant

When we develop a strategy for your business, we do it together. Your reality and ambitions must form the starting point – otherwise, we’ll never reach your goals. At WeMarket, we’re happy to take the lead initially, but LinkedIn advertising is not a task you can blindly outsource. The platform is simply too relationship-driven for that.

Ultimately, your LinkedIn marketing should be managed within your company, and we work purposefully to equip you and your employees to get the most out of LinkedIn. At first, we coordinate every move and campaign with you, and over time, the idea is for this to reverse – so we become more of an advisor than an executor. Of course, we’ll always be ready to deliver whatever you need.

It’s a difficult platform to become familiar with, but we have plenty of experience and expertise to share.

Contact us and let’s get your LinkedIn advertising off to a great start.