Get a guide to Amazon AR View and learn how to use virtual product visualisation to enhance the customer experience and increase sales.
Thomas Haurum
Augmented Reality (AR) is a groundbreaking technology that is revolutionising online shopping. Amazon’s AR View is a feature that allows customers to virtually view products before making a purchase. In this post, we will guide you through how to use AR to enhance the customer experience and showcase your products in an innovative way.
Amazon AR View is a feature within the Amazon app that enables customers to view products in augmented reality. This technology allows users to place a digital version of a product within their physical space using their smartphone camera. It offers a more interactive and realistic shopping experience.
Naturally, there are several advantages to using AR View. Below, we have outlined the most important benefits, which can have a significant impact on your sales figures on Amazon.
To integrate your products into Amazon AR View, you need to follow specific steps and ensure your products are AR-compatible.
AR-friendly product content: Make sure your product content is optimised for AR. This includes high-quality 3D models and images that accurately represent the product.
Complying with Amazon’s guidelines: Follow Amazon’s AR content guidelines to ensure your products are eligible to be displayed in AR View.
To ensure your products can be displayed in augmented reality, it is essential to have accurate 3D models. These models should not only be detailed, but also realistic, to provide customers with the most accurate understanding of the product. To achieve this, you may consider using professional 3D modelling companies with expertise in creating high-quality and realistic 3D models of your products. Alternatively, you can choose to use advanced 3D modelling tools in-house, if you prefer to manage the process internally. Regardless of the method you select, it is crucial to prioritise accuracy and quality in your 3D models to deliver an optimal AR experience for your customers.
Effective marketing is essential to maximise the benefits of AR technology. To achieve this, you need to highlight the AR features in a strategic way.
Integrate AR into your product descriptions to clearly highlight the possibility for customers to visualise and interact with the product in augmented reality. Describe how the AR experience can enhance the purchasing process by offering a more detailed and realistic understanding of the product.
Leverage the potential of social media by promoting your AR product displays. Use these platforms to inform and engage your followers, share images or videos that demonstrate the AR feature, and encourage your customers to try it themselves. This approach raises awareness of your AR offerings and creates curiosity, which can lead to increased interaction and interest from your audience. By combining product descriptions and social media promotion, you can create a comprehensive and effective marketing strategy that maximises the benefits of AR technology.
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Once AR has been implemented in your product displays, it is essential to monitor customer reactions and adapt your strategies based on feedback. A key part of this monitoring process is analysing customer interactions.
Read customer reviews and feedback carefully to gain a deeper understanding of how AR technology impacts the customer experience. This provides insight into what works well and highlights any areas that need improvement. Customer feedback is a valuable resource that can help you refine and optimise your AR experiences.
Be open to making adjustments to your 3D models or AR experiences based on customer input. This may include improvements to detail, realism, or usability. By continually adapting and improving your AR strategy, you can ensure your customers enjoy the best possible experience while also building a strong connection between your business and your customers.
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