ILDBORDET is a young Danish company founded by Sofie and Malthe. Their vision was to extend the Danish outdoor season and create social, innovative spaces for people to gather.
They wanted to make summers in Denmark feel longer and winters shorter. Following their appearance on ‘Løvens Hule’, ILDBORDET needed to build on this momentum – and this is where WeMarket came into the picture.
in revenue already by month 2
leads collected via the newsletter
increase in offline conversions
The aim of the collaboration was to maximise their potential during the summer season – the peak period for their business. They wanted to attract more qualified traffic to their website and increase brand awareness.
To build awareness, we implemented a comprehensive visibility strategy across platforms such as Facebook, Instagram, Google, YouTube and TV. As their products start from DKK 13,000 and the customer journey is longer, we introduced an automated email flow, ensuring potential customers received information about the products well in advance of making a purchase. Throughout the campaign, we closely monitored cost per conversion and tracked profitability. Offline conversions were also included, ensuring that all conversions were measured and attributed to the correct channel.
The results spoke for themselves. ILDBORDET.dk achieved significant visibility and attracted targeted visitors to their webshop. They maintained their competitive pricing advantage and ensured a healthy bottom line by carefully monitoring the cost per conversion.
You can visit ILDBORDET here to see their truly unique tables.
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