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Steep growth curve after entering Amazon US

221%Growth in monthly revenue
300%Increase in the number of monthly units sold
10%Increase in organic sales in a competitive category
Case

Sandstone Scandinavia significantly increased revenue

Sandstone Scandinavia stands for nature, skin-friendliness, and purity. Their make-up is designed for the conscious consumer who refuses to compromise on either skin-friendly ingredients or high quality.

Founded in Odense in 2015, born from a father’s vision of creating gentle make-up for his daughters, Sandstone has always aimed to develop gentle and 100% skin-friendly make-up products, entirely free from perfume. Their vision is to offer products where every single ingredient is carefully chosen for its quality and compatibility with the skin, without the addition of essential oils, animal-derived ingredients, or fragrance.

Sandstone wanted to increase their visibility in e-commerce and saw a great opportunity on Amazon US. To achieve this, they sought professional guidance from WeMarket.

We receive weekly reports that provide a clear overview, and we maintain close communication with WeMarket. We feel we are in safe hands and can see tangible results.

Jesper Krogsgaard Hansen CEO & Founder, Sandstone Scandinavia
The case in numbers
0 - 3
221%

Growth in monthly revenue

300%

Increase in the number of monthly units sold

10%

Increase in organic sales in a competitive category

The journey to unlocking full potential

Sandstone Scandinavia had already established itself on Amazon.com but was seeking a partner able to unlock the full potential of the Amazon platform. That is why they approached us at WeMarket, looking for a partner to help optimise their sales strategies and results on Amazon.

We sat down together and developed a plan and framework for our collaboration. Their primary need was to gain knowledge and expertise in effective sales strategies on Amazon, which we were able to provide. Specifically, they wanted insights into which tactics to use and what adjustments should be made to achieve the best possible results.

Success in the US and significant growth

Sandstone is very pleased with the results already achieved in the American market, and growth continues with our support. In 2023 alone, Sandstone succeeded in increasing its monthly sales volume on Amazon by over 300%. This impressive figure reflects their rapid success on the platform and demonstrates their ability to thrive in the competitive Amazon environment.
Furthermore, monthly revenue has grown significantly – by 221% over the eight months since we began our collaboration with Sandstone. This remarkable increase not only highlights Sandstone’s adaptability and drive in the market, but also the positive impact of our partnership.

Our focus has been on SEO-optimising existing products to achieve better organic rankings. Content has been carefully optimised, including product images and videos, resulting in improvements in organic sales. In addition, we have dedicated time to fine-tuning the advertising strategy by identifying the most effective keywords, leading to better conversions and a stronger position against competitors.

Expansion to European markets with Amazon EU

Sandstone is full of ambition, which is why we are currently in the process of setting up an Amazon EU account for them. This step opens the door to new and exciting European markets, marking an exciting expansion of their business. The new strategy has the potential to make Sandstone even more visible in the market and give an additional boost to their growth by providing access to a broader customer base.

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