Dansk is a retail company with more than 36 major clothing stores across Denmark. Alongside a central online shop and its own wholesale business, Dansk has experienced significant growth in recent years – despite challenging conditions in the retail sector.
Growth in a competitive market
New loyalty club members
Online growth
Dansk is built on a simple philosophy: low prices, a broad selection, and outstanding service. When the partnership with WeMarket began, the outlook for the retail chain was promising. However, innovation was necessary, as 90% of Dansk’s marketing was still based on traditional print media. Together with WeMarket, this has been completely transformed. Dansk is now at the forefront of digital marketing.
Dansk sets itself apart in an increasingly crowded retail landscape with its pragmatic approach to sales and marketing. WeMarket’s primary task is to communicate the values that underpin the chain, using a wide range of tools.
Facebook and Instagram are used daily to showcase new products and attractive offers to potential customers. Google Ads campaigns, focused on the company’s various unique selling points, deliver impressive returns every month. Comprehensive PR efforts ensure media coverage for the chain in local newspapers across the country. Most recently, Dansk has added SEO (search engine optimisation) to the mix of tools managed by WeMarket, enabling the company to dominate key organic search results as well.
Alongside all this, there is a continuous focus on vital metrics such as revenue, average transaction value, and the number of visitors to the stores. Most importantly, Dansk and WeMarket are located close to each other, which allows WeMarket to respond rapidly if campaign changes or other adjustments are needed. This provides a sense of security that is essential for a successful partnership.
You can visit Dansk’s online shop here.
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