Master Pinterest image sizes with this guide and optimise your posts to attract more followers and drive engagement.
Thomas Haurum
Are you about to start advertising on Pinterest? Then it is a good idea to be familiar with the correct image and video formats from the outset. This way, you give yourself a better chance of success right from the start.
And that is what you want, isn’t it?
After all, Pinterest is an extremely visual platform, and if you already understand the formats and how to use them – your ads are much more likely to perform well.
In this blog post, I will give you a brief overview of the optimal sizes for different types of pins, along with a few practical tips for both images and videos. That way, you’re well on your way to creating successful posts and generating plenty of engagement.
Static pins and ads
If you want to stand out in people’s feeds, it is recommended to use a 2:3 format (1000×1500 px).
Tip: Remember to add your logo to every pin.
Video pins and ads (organic and paid format)
Ensure your videos are concise and clear. The length of your video should not exceed 1 minute. I recommend using either the 1:1 format (1000x1000px) or 9:16 (1080x1920px).
Tip: Use text overlay in your video to convey your message. Many people watch videos without sound, so make sure your message comes across visually.
Video ads (paid format only)
This type of ad covers the full width of mobile devices and is only available as a paid format. The format should be either square 1:1 (1000x1000px) or widescreen 16:9 (1920x1080px).
Tip: Pinterest actually allows you to upload a file up to 2GB, so take advantage of the high resolution.
Carousel pins and ads
This type of ad features several images that users can swipe through, similar to what you know from Facebook and Instagram. The format should be either 1:1 (1000x1000px) or 2:3 (1000x1500px).
Tip: Use the extra images to showcase product features, different products, or to tell a visual story.
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