Google Ads responsive ads

What is a responsive Google Ads ad?
A responsive ad in Google Ads is an ad that Google assembles automatically. It may sound a bit wild, but it’s true. As an advertiser, you provide the search engine with various headlines and descriptions to choose from, and then Google combines them to deliver the best search result for the user.

This new opportunity to create responsive Google Ads should be seen as the beginning of the end for manual A/B testing of ads. Instead of split testing manually, Google can now do it for you – completely automatically.

Of course, this means you as an advertiser give up a certain level of control over your ads, but if you are willing to do so, there are benefits to be gained.
Google now allows you to include up to three headlines in the search results, whereas previously only two were possible. In addition, you now get 90 characters to use in your descriptions, compared to 80 characters in standard Google Ads.

What does a responsive ad consist of?
With the new responsive ad format, you can create up to 15 different headlines for Google to choose from, and the other fields are similar to those you know from Google’s expanded text ads.

By handing over the combination of descriptions and headlines to Google, you need to ensure that all potential combinations will work. For example, you can avoid repetition in your ads by making sure each headline covers different USPs or features.

In the long run, using responsive ads can save you time and resources, so keep an eye on your Google Ads interface – the format may already be available to you!

Read all about the new ad format here.
Learn more about Google Ads here, or read about split testing options in Google Ads here.