Infographics as an effective tool for visually communicating complex information, making it easier to understand and retain your key messages.
Ieva Treiliha
Digital marketing is constantly evolving, which means you need to find new methods and seize new opportunities to engage and communicate with your customers if you want to stay ahead of the competition. And this applies to communication across all channels and platforms.
In recent years, a relatively new way of communicating with customers has become increasingly popular: infographics. In this blog post, I will explain how you can use infographics to boost your marketing and stand out from your competitors.
Infographics are visual representations of information or data. With infographics, you can easily communicate complex topics and make dull or heavy statistics much more engaging.
The best thing about infographics is that you have complete creative freedom. Infographics can take many different forms, from simple flowcharts and graphs to detailed illustrations. You decide how complex or simple your infographic should be.
Infographics can be a valuable asset in digital marketing. They allow you to easily visualise a complex topic, dataset, or other information that could be of interest to your customers or followers.
You can use infographics as a supplement to your content. For example, if you have created a 50-page report on a subject or an e-book that could be interesting to your followers, an infographic can make your projects more attractive and accessible.
The infographic can provide your users with a taster of the content. For instance, you can visualise the most important facts and information from your report or e-book to engage your users and increase the likelihood that they will be interested in reading the full piece.
The same principle applies to long blog posts, videos or other content you want to communicate more effectively to your audience.
You can also effectively increase your website traffic with visually engaging infographics. If you create something eye-catching and relevant for your followers, they will be motivated to visit your website to explore further.
The purpose of infographics is to capture people’s attention. Whether they are potential or existing customers, you can use infographics to attract your visitors’ attention and inform them about a topic. An interesting infographic will likely encourage them to visit your website, where they can learn more or continue their buying journey.
Infographics are incredibly easy to share. If you create a compelling infographic, it can potentially be shared across social media and other online platforms by both you and your followers.
Because infographics typically present complex information in a visual and engaging way, they have the potential to go viral – especially if you make sharing easy, for example with social share buttons or shareable links.
You can also give your infographic a boost by sharing it in various groups and forums where you know people with a particular interest are active. If your infographic appeals to the right interests among your followers, it has the potential to be shared thousands of times.
It may be a little optimistic to expect all your infographics to become viral hits on their own, but a good infographic combined with social media or press outreach can deliver excellent results.
First and foremost, your infographics need to be shareable. They should include social share buttons and an embed link at the bottom to make it easy for users to share the infographic on social media or their own blog. By enabling quick and easy sharing, you can fairly easily gain backlinks without having to do outreach to other professionals and brands in your industry.
If you want to read more about advertising on social media, check out our articles on:
You can gain valuable links by having a shareable and engaging infographic, but it is important not to forget “good old-fashioned” outreach.
Outreach is the process where you contact relevant individuals, brands, or media in your industry and tell them you have created an infographic that could be interesting for their followers to see.
If you can clearly explain why it would benefit them to share your infographic, and at the same time send all the information and the embed code in the same email, you have a good chance of getting some backlinks.
Just remember to be persistent without becoming spammy. You don’t need to spam your entire email list every time you create something new. Be sure to assess when your content is relevant and for whom.
Pssst…. Have you seen our video about SEO Outreach? You can watch it here! 🙂
If you have read the whole blog post and still cannot see how you could use infographics to communicate with your customers, you may find inspiration in these 8 types of infographics:
Quiz-style infographics typically present interesting facts about a topic. Use detailed illustrations to make large amounts of information more engaging for the reader. Remember to choose a topic that is relevant for your audience or relates to your products/services.
For example:
“50 things you should know about Africa”
“30 amazing facts about climate change”
Infographics can also provide compelling answers to complex questions. Find a topic or problem that is relevant to your followers and answer the question using an infographic.
For example:
“Which plants purify the air in your home best?”
“How do you get rid of restlessness in your body?”
Flowcharts are a highly effective way to visualise complex topics. This user-friendly visualisation method creates an interactive experience for the user in a static format. With flowcharts, you guide readers through the different levels of the chart using “yes” or “no” questions.
For example:
“How happy are you in your everyday life?”
“Do you eat too many sweets during the week?”
Comparison infographics are those where you compare two topics to inform the user about two alternatives or help your readers choose between two things. Here, you can illustrate the key information or the pros and cons of each. Remember to keep it objective.
For example:
“Xbox vs. Playstation”
“Apple vs. Samsung”
How-to infographics can be used to teach your followers something new. This type of infographic has endless possibilities, which you can use to interact with your audience. With how-to infographics, you can educate your customers about your products or alternative ways to use them.
For example:
“How to start your own business?”
“How to get started with investing!”
Guide-style infographics, like how-to infographics, can be used in many different ways. This type provides concrete value to your audience. For example, you can use them to teach your users how to use your products to make their everyday lives easier.
For example:
“The ultimate guide to healthy skin”
“DIY guide: Gift wrapping in 6 different ways!”
“Around the world” infographics are typically used to share interesting information from other countries.
For example:
“20 unusual wedding traditions from around the world”
“Christmas food in other countries”
You can also use infographics to create engaging lists.
For example:
“24 ultimate travel tips to make every holiday better”
“22 essential tips for decorating small spaces”
Depending on your ambitions, it can be challenging to create an infographic if you do not have graphic design skills.
Of course, there are websites where you can create infographics for free, but the design options are usually limited and you will likely end up with a watermark from another company on your finished product. This is why it may be a good idea to invest in having your infographics produced externally.
If you would like to know more about infographics, have an idea you want to bring to life, or simply want to hear about your options, you are very welcome to contact us! 🙂
You can do so by filling out our contact form or by calling 70 44 42 90.
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