YouTube SEO

Do you want to dominate the search results on YouTube?

There is significant potential to attract customers via the platform. However, to be found and rank highly, it is essential to optimise for search. At WeMarket, we know exactly what it takes and can help you achieve success on YouTube.

What is YouTube SEO?

YouTube wants to present its users with the most relevant and highest quality videos to keep them engaged on the platform for as long as possible – just like Google. Simply put, YouTube SEO is search engine optimisation for YouTube, and you should approach it much the same way as you do SEO on Google.

YouTube exposes its users to new content in two main places. The first is in the search results, when users actively look for something. Here, it is crucial that YouTube clearly understands what your video is about, making titles and descriptions vital.

YouTube also suggests new videos once a user finishes watching one. This suggested content is shown based on the relationship between your video and other content on the platform. Tags play an important role here.

By working thoroughly with YouTube SEO, you can achieve higher rankings than you do today, resulting in more views and, consequently, more customers.

Why is YouTube SEO important?

It is estimated that by 2021, video will account for 82% of all internet traffic. This is because most internet users would much rather watch a video about a product or service than read about it. There is no doubt that video is the way forward, and there is huge potential in ensuring your visibility on YouTube.

However, if you want your videos to be found on the world’s second largest search engine and to capture just a fraction of the millions of daily views, you need more than just a well-produced and well-structured video – you need search engine optimisation. By optimising every aspect possible, you signal to YouTube that your video is relevant for specific searches. This increases your visibility and, in turn, your chances of selling to both prospective and existing customers.

YouTube SEO is therefore essential if you want to use the platform as part of your marketing strategy.

How do you find the right keywords for YouTube?

The optimisation process on YouTube begins with a thorough and in-depth keyword analysis, giving you insight into which keywords and phrases you should optimise your videos for to achieve a high ranking. The right keywords not only help you rank well in YouTube searches but also give you the chance to appear at the top of Google’s search results when YouTube videos are featured in Google’s SERP.

To achieve this, we use data from various tools such as Ahrefs, Accuranker, Google Search Console, Google Analytics, and more, so you receive a data-driven keyword analysis that helps you reach your target audience – increasing your views, subscribers, and, ultimately, your sales both now and in the future.

What do we work with in YouTube SEO?

Once you have edited your video and it is ready to upload, YouTube asks for a range of information. This step is crucial for YouTube SEO, as the more precise and specific the information you provide, the better it is for your SEO and therefore your video’s ranking for relevant searches.

File name

When uploading a video to your YouTube channel, the file name should include a focus keyword from your keyword analysis. This has a positive impact on your SEO.

Title

Titles are extremely important when working with YouTube SEO. Firstly, they give the platform key information about your video’s content, which is essential for ranking in search results. Therefore, keywords are vital in your titles.

But the title also acts as the initial hook and can increase your CTR. Your titles should entice users to click on your video. We are here to help you with all of this.

Description

Descriptions are extremely important for YouTube SEO, as this is where the platform gathers most of its information about what your video is actually about. You should use the keywords and phrases identified in your keyword analysis – those your audience is most likely to search for when looking for videos like yours. The more detailed your description, the better your SEO on YouTube.

Video tags

When we assist you with YouTube SEO, we also review your tags. These help define what your video is about, but can also ensure your video is shown as a related suggestion. You should use 10–12 tags per video, and several of them should be repeated across your videos so YouTube can identify the connections between your content.

There are therefore many elements to address if you wish to work more with YouTube and increase your chances of attracting customers. Everything described above and more is part of what we offer, giving you a strong foundation every time you upload a new video to the world’s second largest search engine.

As you work with YouTube SEO and gradually gain more views, the number of comments, likes, and subscribers will also increase. This encourages YouTube to rank your videos even higher, as these factors are used to assess the quality and relevance of your content. The more you invest in this, the greater the results and returns you will see.