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Meet Marketing Michael – your new AI colleague

With an AI colleague, you get an employee who creates value by bridging your marketing and e-commerce. His core competence is constantly analyzing data from ad performance to user behavior in the webshop and automatically turning insights into action. At WeMarket, we help you hire Marketing Michael – an AI colleague who works on par with the rest of the team.

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Meet Marketing Michael

Michael is the strategist who has a complete overview of your marketing and drives your business forward.

He connects data from all your platforms – from Facebook Ads and Google Analytics to Klaviyo and Shopify – to see the full picture.

At the same time, he is your proactive partner who constantly monitors performance, identifies untapped potential, and provides concrete suggestions for new campaigns and optimizations.

His true strength is the ability to turn complex user behavior data into clear, actionable insights; he knows what happened yesterday and exactly what you need to do to sell more today.

With Michael, you get a data-driven marketing strategy, optimized ad spend, and a safe path to intelligent growth – around the clock.

Marketing Michael

How Michael works

Ask Michael about…

How did we perform overall yesterday, and which channels created the revenue?

Which marketing channel has the highest ROAS (Return On Ad Spend) this month?

Where in our purchase flow are we losing the most potential customers?

Which products are performing best on Facebook right now, that we should include in a new campaign?

Which 10 keywords are we closest to page 1 on Google with, where increased SEO efforts will have the most effect?

Give me a suggestion for how we should allocate next month's marketing budget based on current performance.

Which customer segment has the highest Customer Lifetime Value (CLV)?

Analyze the customer journey for our latest 100 orders and show the most common touchpoints.

Give Michael orders like…

Pause all Google Ads campaigns with a ROAS below 2 and move the budget to the top performers.

Create a new retargeting campaign on Instagram with our top 10 most visited products from last week.

Send me a report every morning at 8:00 AM with yesterday's revenue, ROAS, and top 5 campaigns.

Segment all customers who have bought [product category] and draft a cross-sell email campaign in Klaviyo.

Set up an A/B test on our homepage to see whether 'Free Shipping' or '10% Discount' converts best.

Create a new lookalike audience on Facebook based on our highest-value customers.

Generate SEO-optimized meta titles and descriptions for our 10 most important category pages.

Monitor our ad account and automatically adjust budgets throughout the day to maximize results.

Get started

Hiring process

  • 1.

    Define the role: Write the job posting

    Before you hire, you need to define Michael's precise role in a job posting. Describe his responsibilities across marketing channels and set clear KPIs such as increasing total ROAS or improving conversion rates. This ensures that his efforts are targeted and create value from day one.

  • 2.

    Choose the candidate: Conduct an “interview”

    Challenge Michael with a relevant case task reflecting your actual challenges. Give him access to a limited period of your anonymized marketing data and ask him to present three concrete optimization proposals. The conversation with the implementation partner is your job interview.

  • 3.

    Draft the contract: Your Service Level Agreement

    Michael's “employment contract” is your Service Level Agreement (SLA). Here, the formal framework is defined, such as uptime, support, and data analysis speed. It's also where you ensure full confidentiality and GDPR compliance for your marketing data.

  • 4.

    Onboarding: Introduction and training

    The first 90 days are crucial for Michael's success. Give him access to all relevant marketing platforms and train him in your brand identity, marketing tone of voice, and historical campaign data. Start by letting him monitor and report before he is allowed to execute.

  • 5.

    Integrate him into the team: Make him available

    Michael must be an active part of the team's daily work, not an isolated function. Define who can request analyses and tasks from him and create a shared communication channel, for example, on Slack. This makes him an accessible and valuable resource for everyone.

  • 6.

    Develop his potential: Hold development meetings

    Treat Michael as an employee who should develop. Hold quarterly “performance reviews” where you review his results against KPIs and set new goals. Software updates and access to new marketing platforms are his way of taking courses and getting even better.

Price per month

from 3,500 DKK.

For this fixed, monthly fee, you get a fully dedicated digital colleague working for you around the clock. It’s one simple and transparent price, where we handle all the practicalities so you can focus on results.

The monthly “salary package” always includes:

 * Full onboarding and integration We ensure your new colleague is set up correctly and has secure access to all relevant systems from day one.

 * Ongoing “training” and optimization We continuously “train” and adjust your colleague so he or she is always sharp, up-to-date, and adapted to your business goals.

 * Technical operation and maintenance You don’t need to worry about IT. We guarantee your colleague is always online, runs stably, and is ready to perform tasks.

 * Strategic sparring We act as a sparring partner and help you define and adjust your colleague’s tasks to ensure you get maximum value.

Listen to our marketing podcast.

Podcast – listen in and get inspiration for your marketing

Special: Suspension from Google – how to avoid it 8min. sound
Amazon Podcast: Intro 2min. sound
Listen here

Do you want to see what your competitors and your industry are doing best?

At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.

We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.

It’s completely free.

  • 1.

    Competitor screening

  • 2.

    Industry potential

  • 3.

    Recommendations

Get a benchmark report

    Get our take on how to win on the digital battlefield