Get a Facebook agency that has…

We were among the first Facebook agencies in Denmark.

Now we work with some of the biggest brands.

WeMarket was established in 2013 – originally as a dedicated Facebook agency. More than 10,000 campaigns and hundreds of clients later, we possess the essential know-how – and we are ready to share it with you! Whether you need strategic advice, production, execution or training, we are here to help. Just get in touch.

Why choose WeMarket as your Facebook agency?

While anyone can create an advert on Facebook, things quickly become more complex when handling larger campaigns. Setting up a few ads is one thing, but creating a continuous flow of posts and adverts that support all your company’s objectives is quite another.
Getting started can seem overwhelming, because if you want to capture your customers’ attention, earn their trust and succeed on Facebook, you need to invest time and effort in establishing the best possible foundation. When you need a strong, external Facebook agency, WeMarket is ready to take on the challenge.

With more than 200 highly diverse clients, we have the experience you need – whether you are facing a problem with your Business Manager or considering how to allocate your budget for your next nationwide campaign, we are here to support you and your business.

Business Manager Setup

Facebook Business Manager is a free tool you can use to bring together all your Facebook activities in one place. This means you can access all your Facebook assets via your Business Manager, rather than having them spread out and linked to your personal account.

Here, you can manage who has access to your Business Manager and which Facebook pages should be linked to it. This is also where you set up your ad account.

Because the tool offers so many features, it can sometimes be tricky to navigate – but with more than 200 different clients under our belt, we have the experience required, and we are happy to help you.

Setting up your ad account

If you want to market your products or services on Facebook, you need to set up an ad account. It is during the creation of your ad account that your time zone and currency are determined, and once an ad account is set up, these cannot be changed. Therefore, if you are new to this or simply want to ensure everything is configured correctly, it is a good idea to seek assistance when setting up your ad account. Read more about Facebook advertising here.

Facebook Strategy

Before you dive into advertising on Facebook, you need to consider what you want to achieve with your efforts on the platform. Do you want to use social media to increase awareness of your products or services? Or do you have a fantastic webshop that you would like to drive more traffic to? Setting clear objectives for your activities is crucial for your success on Facebook, ensuring that your creatives, copy, ad types, and website are all aligned to support your goals.

Once you have identified what you want to achieve with Facebook, you need to identify your target audience’s needs – because when you understand their needs, you can better answer why potential customers would be searching for your product. By understanding the situation your potential customers are in when their need for your product or service arises, you will find it much easier to identify the right Tone of Voice and develop Facebook content that speaks to them – with the perfect CTA (Call-To-Action) and the right graphics or video.

In addition to the above, you need to allocate the necessary resources to maintain the continuous activity required to achieve your goals on the platform. If, like many other businesses, you are too busy to keep up with ongoing efforts, or if you simply prefer to focus on your core competencies, then external help from a Facebook agency can be a wise investment. At WeMarket, we can help you develop a strategy tailored to you and your business, and we can manage your ongoing activities to ensure you maintain strong momentum.

Setting up Facebook flows

A Facebook flow is a sequence of adverts, for example with the same theme or following your customer along their purchasing journey. You can target the flow to specific segments on Facebook, allowing you to set up distinct flows for each audience you wish to target. The length of a flow can vary in the number of adverts, and the duration can also be adjusted depending on your objectives.

At WeMarket, we have extensive experience in setting up flows on Facebook, and we know how to distribute your messages to maximise the return from your efforts. We can help you develop a strategy from start to finish, determining the best period, number, duration, and content to give your advertising flow the best chance of optimal performance.

Facebook Dynamic Product Ads

If you have a popular webshop, Facebook Dynamic Product Ads are by far the most effective ad format for you. As a consumer, you are probably familiar with Facebook DPAs, where you are shown products on Facebook that you have previously viewed.

For example, if you have been searching for a new pair of shoes and have visited Zalando, you have probably experienced seeing an advert from Zalando shortly afterwards, displaying exactly the pair of shoes you just looked at. That is Facebook DPA, and it is a highly effective advertising tool. The reason it is so effective is that you are continuously nudging the consumer with adverts for products they are already interested in. This means you reach them personally and while the product is still fresh in their minds. They are not given the chance to forget about the product, even if they were distracted during their purchasing process or simply could not make a decision at the time.

At WeMarket, we have extensive experience in setting up Facebook DPAs for our clients, and if you run a webshop, we will often recommend this approach.