A guide to optimising your Amazon product pages using Amazon SEO, helping you to improve visibility, increase rankings, and maximise your sales.
Thomas Haurum
In a digital world where e-commerce is booming, Amazon stands as a powerhouse that cannot be ignored. With millions of products competing for attention, it is essential to ensure your products stand out from the crowd. A central element in this challenge is mastering Amazon SEO. Here is a guide on how to optimise your product pages on Amazon and increase your business’s visibility.
Amazon uses the A9 algorithm to determine the order of products in the search results. It takes into account several factors, including relevance, sales history, and product reviews. To optimise your product pages, it is crucial to understand how this algorithm works.
Your product title is crucial for capturing the customer’s attention in the overwhelming digital jungle of products. It is not merely a name – it is your first impression. Make it clear, precise, and let it reflect the essence of your product. Include important keywords your potential customers might use when searching for something like yours.
Pay attention to the length of your product title; Amazon recommends keeping it within 200 characters to ensure it displays optimally on all devices. Use this space wisely and effectively – it is not just about describing your product, but also about being strategic with keywords to improve your visibility in the search results.
When it comes to the description, think of it as your digital sales pitch to the customer. Make it both informative and persuasive. Clearly highlight the benefits of your products and how they directly meet and solve the customer’s specific needs.
Visual elements play an invaluable role in the virtual shopping experience and are often what determines whether a customer chooses to explore a product further. When it comes to online shopping on Amazon, it is not just about showing the product, but also about creating an almost physical presence for the customer.
Therefore, it is vital to invest time and resources in creating visually appealing content. Use high-quality images and videos that not only present your product from every possible angle, but also capture its unique features and attributes. The customer should feel that they are getting a comprehensive understanding of what your product can offer.
An additional dimension to your visual elements is including images of the product in use. This not only gives customers an idea of size and dimensions, but also helps them visualise how the product fits into their daily lives. This can be decisive in their purchase decision.
When uploading your images, ensure they comply with Amazon’s guidelines. This is not only to avoid potential issues, but also to make sure your product is displayed optimally on the platform.
Being aware of how your competitors are performing on Amazon is like having your finger on the pulse of the ever-changing world of e-commerce. It is not just about keeping up, but also about making informed decisions based on market trends and competitor analysis.
Diving into your competitors’ Amazon landscape involves a thorough analysis of their product pages, keywords, and pricing. Take the time to study how they present their products, which keywords they choose to highlight, and how they position themselves price-wise compared to similar products on the market.
Keywords are key to understanding what captures the attention of your shared target audiences. What terms are your competitors using? How do they address their customers’ needs and desires? By analysing the keywords, you can fine-tune your own and ensure they are aligned with current trends and search habits.
Examining pricing is just as vital. How do your competitors set their prices in relation to value and quality? Are there opportunities for differentiation or competitive advantage through pricing? These observations can inform your own pricing strategy and give you the opportunity to adjust your prices according to the market.
Use this competitor insight as fuel to refine and improve your own product pages. It is not necessarily about copying, but instead about understanding, learning, and adapting. Adaptation is key to remaining competitive in the dynamic Amazon ecosystem. By being proactive and adjusting your strategy based on the competition, you open the door to improved visibility, satisfied customers, and a stronger position in the market.
Contact us at WeMarket for advice on the right Amazon SEO strategy to put you ahead of the competition!
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
