Amazon Brand Store: How to Create and Optimise Your Own Storefront on Amazon

Amazon Brand Store: A guide to creating and optimising your Amazon Storefront

An Amazon Brand Store is your digital shopfront on the Amazon platform, allowing you to showcase your brand’s products in a professional and personalised way. Whether you are new to selling on Amazon or looking to enhance your existing presence, a well-designed Brand Store can be the key to standing out from the competition and increasing your sales. In this comprehensive guide, we cover everything from basic requirements to advanced strategies to help you create an effective Amazon Brand Store.

What is an Amazon Brand Store?

An Amazon Brand Store is a customised store page on Amazon that functions as your brand’s own mini webshop within the Amazon platform. Unlike standard product listings, a Brand Store enables you to create a cohesive shopping experience with tailored layouts, images, videos and text that reflect your brand’s identity and values.

With a Brand Store, you can present your entire product range in one place, tell your brand’s story, highlight unique selling points and create a more engaging customer experience. Effectively, it gives you a dedicated showcase on one of the world’s largest e-commerce platforms.

Benefits of having an Amazon Brand Store

Setting up an Amazon Brand Store offers numerous benefits that can help accelerate your growth on the platform. Here are some of the most important advantages:

• Enhanced brand experience – You can create a consistent and professional brand experience that reflects your company’s identity and values.
• Increased credibility – A well-designed Brand Store signals professionalism and legitimacy, helping to build customer trust in your brand.
• Improved navigation – You can organise your products into logical categories and subpages, making it easier for customers to find and purchase your products.
• Cross-selling opportunities – Highlight related products side by side to encourage customers to buy more items.
• Unique URL – Your Brand Store receives a dedicated URL that you can share across your marketing channels.
• Storytelling opportunity – Use images, videos and text to tell your brand story and communicate your values.
• Detailed analytics – Access valuable insights into customer behaviour through Amazon’s Brand Analytics tool.

One of the biggest benefits of an Amazon Brand Store as part of your Amazon marketing strategy is that it allows you to create a cohesive shopping experience that can increase conversion rates and average order value.

Requirements for setting up an Amazon Storefront

Before you can start building your Amazon Storefront, there are a few basic requirements you need to meet. Here’s what you need to get started:

Amazon Brand Registry

The main requirement for creating an Amazon Brand Store is that your brand must be registered with the Amazon Brand Registry. This programme enables brand owners to protect their trademarks on the Amazon platform and access advanced branding features, including the Brand Store.

To enrol in the Amazon Brand Registry, you must have a registered trademark in the country where you wish to sell. You must be able to prove that you are the legitimate owner of the trademark or have permission to represent it. This typically involves submitting your trademark registration number and other documentation.

Professional Seller Account

You need a Professional Seller Account on Amazon to set up a Brand Store. Individual Seller Accounts do not have access to this feature. A Professional Seller Account gives you access to advanced sales tools and analytics, essential for running a successful Brand Store.

If you do not yet have a Professional Seller Account, you should consider upgrading your account to sell on Amazon and take advantage of all the benefits, including access to the Brand Store feature.

Qualification process

Once you have met the basic requirements, you must go through a qualification process to gain access to create a Brand Store. This process typically involves a review of your trademark and products to ensure they comply with Amazon’s guidelines.

It is important to note that there is no extra cost to create or maintain an Amazon Brand Store once you are qualified. This functionality is included in your Professional Seller Account and Amazon Brand Registry enrolment.

Step-by-step guide to setting up your Amazon Brand Store

Now you understand the requirements for creating an Amazon Brand Store, let’s go through the process step by step. By following this guide, you can create a professional and effective Brand Store that showcases your brand and products in the best possible way.

Step 1: Access Seller Central and navigate to the Stores section

Start by logging in to your Amazon Seller Central account. Once logged in, navigate to the ‘Stores’ tab in the top navigation menu. If you cannot see this tab, ensure you are enrolled in the Amazon Brand Registry and have a Professional Seller Account.

After clicking on ‘Stores’, select ‘Manage Stores’ from the dropdown menu. This will take you to the Store management page, where you can begin the process of creating your Brand Store.

Step 2: Create a new Store and select your brand

On the Store management page, click the ‘Create Store’ button. If you have several brands registered with the Amazon Brand Registry, you will be prompted to choose which brand you want to create a Store for. Select the relevant brand from the list.

Once you have chosen your brand, you will need to provide basic information about your Store, including the Store name and meta description. The Store name is typically your brand name, while the meta description is a short text describing what customers can expect to find in your Store.

Step 3: Choose a template and customise your layout

Amazon offers several templates for your Brand Store, including:

• Marquee – A template with a large banner at the top and product displays below.
• Product Highlight – Highlights specific products with detailed descriptions.
• Product Grid – Shows products in a grid layout for easy comparison.
• Blank – A blank template where you can build your layout from scratch.

Select the template that best suits your brand and products. You can always change the template later if you decide another would work better.

After choosing a template, you can start customising the layout using Amazon’s drag-and-drop Store Builder. This tool makes it easy to arrange products, add images and text, and create a cohesive look for your Store.

Step 4: Add branding elements

To create a consistent brand experience, add your branding elements to your Store. This includes:

• Logo – Upload your brand logo in high quality (at least 400×400 pixels) to the header area.
• Colours – Choose colours that reflect your brand’s visual identity.
• Fonts – Although your options are limited, try to select fonts that match your brand’s style.
• Banners – Create custom banners to highlight your products or tell your brand story.

Step 5: Organise your products

An organised Store makes it easy for customers to find what they are looking for. Use these strategies to organise your products effectively:

• Category pages – Create subpages for different product categories.
• Featured products – Showcase bestsellers or new products on the homepage.
• Related products – Group related products together to encourage cross-selling.
• Search function – Ensure the search function is prominent so customers can quickly find specific products.

Step 6: Add products to your Store

Now it’s time to populate your Store with your products. In Store Builder, you can add products by searching for their ASIN (Amazon Standard Identification Number) or by selecting from a list of your existing products.

For each product tile, you can customise which information is displayed, such as product name, price, and customer ratings. You can also add short descriptions or highlight specific features.

Step 7: Preview and submit for approval

Once you have designed your Store and added all your products, it’s time to preview it to ensure everything looks and works as expected. Amazon’s Store Builder lets you see how your Store will look on both desktop and mobile devices.

Carefully review each page in your Store to check for errors, broken links or layout issues. Make sure all images are high quality and all text is correct and error-free.

When you are satisfied with your Store, submit it for approval. Amazon will review your Store to ensure it complies with their guidelines. This process can take up to 72 hours but is often quicker.

How to edit your Amazon Brand Store

After your Amazon Brand Store is live, you may need to make changes and updates over time. This could include adding new products, updating images, changing the layout or adapting content for seasonal campaigns. Here’s how to edit your existing Brand Store effectively:

Accessing edit mode

To edit your Amazon Brand Store, log in to Seller Central and navigate to ‘Stores’ > ‘Manage Stores’. Find the Store you wish to edit and click ‘Edit Store’. This will open the Store Builder with your current Store design.

When in edit mode, you can make changes just as you did when you first created your Store. You can add or remove pages, change the layout, update images and text, and add or remove products.

Versions and publishing

One useful feature of Amazon’s Store Builder is version control. This means that when you edit your Store, you work on a new version while the current version remains live until you are ready to publish your changes.

When you have made all your desired changes, click ‘Submit for publishing’. Amazon will review the new version of your Store and, once approved, it will replace the current live version.

Can I change my Amazon Store name?

Yes, you can change the name of your Amazon Store, but the process is not as simple as editing a text field. To change your Store name, you usually need to contact Amazon Support, as the Store name is linked to your brand registered through the Amazon Brand Registry.

It’s important to be careful when choosing your original Store name, as frequent changes can cause confusion among customers and affect brand recognition. If you absolutely need to change your Store name, be prepared to provide Amazon with a valid reason for the change.

How to create engaging content for your Amazon Brand Store

The content in your Amazon Brand Store is crucial for engaging visitors and convincing them to buy your products. Well-considered content can tell your brand’s story, highlight the benefits of your products and forge an emotional connection with potential customers. Here’s how you can create engaging content for your Brand Store:

Visual elements

Visual elements are the first thing customers notice when they visit your Store. Invest in high-quality visual assets, including:

• Product images – Use professional, high-resolution images showing your products from different angles.
• Lifestyle images – Show your products in use to help customers visualise how they fit into their lives.
• Videos – Include product demonstrations, customer reviews or brand story videos to boost engagement.
• Infographics – Use infographics to explain complex product features or benefits in an accessible way.

Compelling copy

While visuals grab attention, it’s your text that convinces customers to buy. Here are some tips for writing compelling copy for your Brand Store:

• Tell your story – Share your brand’s origins, mission and values to create an emotional connection.
• Highlight benefits, not features – Focus on how your products solve problems or enhance customers’ lives.
• Use customer testimonials – Include genuine customer reviews and stories to build credibility.
• Clear call to action – Use clear calls to action that guide customers to the next step.
• Optimise for search engines – Naturally incorporate relevant keywords into your copy to improve visibility in Amazon’s search results.

Your copy should be consistent with your brand’s voice and tone, while being clear, concise and customer-focused. By combining strong visuals with persuasive text, you can create an optimised Amazon storefront that ranks well in Amazon’s search results.

How to link products to your Amazon Brand Store

Correctly linking your products to your Amazon Brand Store is essential for creating a seamless customer experience and maximising sales. When products are properly connected, customers can easily navigate from your Store to the product detail page and make a purchase. Here’s how to link products effectively:

Adding products in Store Builder

The main way to connect products to your Brand Store is via the Store Builder tool. Here’s how:

• Product tiles – In Store Builder, you can add product tiles to any page. When you add a product tile, you can search for the product by its ASIN or name.
• Product grid – To display multiple products together, use product grid widgets, which allow you to show several products in a grid layout.
• Product carousels – These widgets show a scrollable list of products, useful for displaying related products or a specific category.
• Featured products – You can choose to highlight specific products in larger tiles to draw attention to bestsellers or new launches.

Automatic vs. manual product selection

Amazon offers two main methods for selecting which products appear in your Store:

• Manual selection – You specifically choose which products to show in each product tile or widget. This gives you full control over which products are highlighted and in what order.
• Automatic selection – Amazon can automatically choose products based on criteria such as best sellers, newest additions or products with certain keywords. This can save time and ensure your Store always displays the most relevant products.

For most sellers, a combination of manual and automatic selection is the best approach. Use manual selection for key pages and featured sections, and automatic selection for larger product categories or related product sections.

Tracking and analysing the performance of your Amazon Brand Store

Creating a great Amazon Brand Store is just the beginning; to truly unlock its potential, you need to actively monitor its performance and continually optimise based on data. Amazon offers robust analytics functionality that can provide valuable insights into customer behaviour and your Store’s effectiveness. Here’s how to make the most of these tools:

Amazon Brand Analytics

Amazon Brand Analytics is a powerful tool available to brand-registered sellers. It provides detailed insights into your Store’s performance, including:

• Visitor data – Track the total number of visits to your Store and how this changes over time.
• Traffic sources – See where visitors are coming from, whether from Amazon’s search results, external links or Amazon advertising.
• Page views – Identify which pages in your Store attract the most traffic.
• Sales data – See how many units are sold through your Store and the revenue generated.
• Conversion rate – Understand how effective your Store is at converting visitors into buyers.

Source tags for external traffic

A particularly useful feature in Amazon’s Store analytics is the ability to use source tags to track external traffic. This enables you to see which external marketing channels drive the most traffic and sales to your Brand Store.

To use source tags, add a parameter to your Brand Store URL when sharing it on external platforms. For example:

www.amazon.com/YourBrandName/s?maas=maas_adg_123456789

This allows you to track the effectiveness of different marketing campaigns and channels, such as social media, email marketing or influencer collaborations as part of your Amazon marketing.

Amazon Brand Store URL and sharing strategies

Your Amazon Brand Store has a unique URL that you can use in your marketing. Effective use of this URL can help you drive more traffic to your Store and increase sales. Here are some strategies for making the most of your Amazon Store URL:

How to find your Amazon Store URL

To find the URL for your Amazon Brand Store, log in to Seller Central, go to ‘Stores’ > ‘Manage Stores’, and click on ‘Copy Link’ next to your Store. The typical format for an Amazon Store URL is: amazon.com/stores/[your-brand-name].

You can also find your Store URL by going to one of your product pages on Amazon and clicking your brand name, usually displayed under the product title. This will take you to your Brand Store, and the URL will be visible in your browser’s address bar.

Source tags and tracking

As mentioned earlier, you can add source tags to your Store URL to track where your traffic is coming from. This is particularly useful when running multiple marketing campaigns simultaneously and wanting to know which are performing best.

For example, you can use different tags for traffic from social media, email marketing, influencer campaigns and offline marketing. This helps you allocate your marketing budgets more effectively based on which channels deliver the best return.

Shorter URLs

Amazon Store URLs can be long and unwieldy, especially for use in printed materials or on social media with character limits. Consider using a URL shortener such as Bitly or TinyURL to create shorter, more manageable links.

However, make sure to use consistent, branded short URLs so customers know the link comes from a reliable source and leads to your official Amazon Store.

How much does it cost to set up an Amazon Brand Store?

One of the most common questions about Amazon Brand Stores concerns the costs associated with creation and maintenance. Here is a detailed look at the cost structure:

Basic costs

It is free to set up and maintain an Amazon Brand Store. There are no start-up or monthly fees associated with the Store feature itself. This is a major advantage compared to the costs of developing and maintaining a traditional e-commerce website.

The only direct costs associated with having an Amazon Brand Store are the fees required to meet the prerequisites:

• Professional Seller Account – This typically costs around €39.99 per month.
• Trademark registration – The cost of registering a trademark varies by country, but expect to spend between €250-1000, depending on how many categories and countries you register in.

Indirect costs

Although the Brand Store functionality itself is free, there are indirect costs to consider:

• Content production – Professional images, videos, graphics and copy for your Store.
• Design time – Either your own time or the cost of hiring a designer to build your Store.
• Marketing costs – Expenses for driving traffic to your Store through Amazon Advertising or external channels.
• Ongoing maintenance – Resources for keeping your Store updated with new products and seasonal content.

These indirect costs can vary significantly depending on your brand size, the complexity of your Store, and the quality of content you wish to present.

Return on Investment (ROI)

While there are costs involved in setting up and maintaining an Amazon Brand Store, the return on investment can be considerable. A well-designed Brand Store can lead to:

• Higher conversion rates – Customers who visit your Brand Store are often more likely to buy than those who only see individual product listings.
• Larger average orders – By showcasing related products, you can increase average order size.
• Stronger customer loyalty – A consistent brand experience can lead to repeat purchases and higher customer lifetime value.
• Differentiation from competitors – A professional Brand Store can help you stand out in a competitive marketplace.

When considering the costs of an Amazon Brand Store, it’s important to see it as an investment in your brand’s long-term success on the Amazon platform, rather than just an expense.

Amazon Brand Store requirements and best practices

To ensure your Amazon Brand Store is as effective as possible and complies with Amazon’s guidelines, there are a number of requirements and best practices you should follow. Here’s a comprehensive guide to help you optimise your Brand Store and avoid common pitfalls:

Technical requirements for Amazon Brand Store

Amazon has specific technical requirements your Brand Store must meet to be approved and function optimally. These include:

• Image requirements – All images must be of high quality, with a minimum resolution of 1500 x 1500 pixels for product images. Banner images must be at least 3000 x 600 pixels.
• File types – Acceptable file types for images include JPEG, PNG and GIF. For video, MP4 format is supported.
• File size – Image files should not exceed 10 MB, and video files should not exceed 100 MB.
• Text requirements – All text must be legible and grammatically correct. Avoid excessive use of capital letters and repeated punctuation.
• Mobile optimisation – Your Store must look good and function perfectly on both desktop and mobile devices. Amazon’s Store Builder displays a preview of how your Store will look on different devices.

Content policies and restrictions

Amazon has strict guidelines on what content is permitted in a Brand Store. Here are some of the most important policies to be aware of:

• No external links – You may not include links to websites or platforms outside Amazon.
• Accurate product claims – All claims about products must be precise and substantiated. Avoid exaggerated or unverifiable claims.
• No price claims – Avoid mentioning specific prices or discounts in your Store, as these can change.
• No competitor comparisons – You must not directly compare your products with competitors’ or mention competing brands by name.
• No purchase prompts – Avoid urgent calls to action such as “Buy now!”, “Limited stock!” or “Selling fast!”.
• Copyright rules – All content, including images, videos and text, must either be owned by you or licensed for your use.

How to drive traffic to your Amazon Brand Store

After creating an impressive Amazon Brand Store, the next step is to drive traffic to it. Even the best Store has limited value if potential customers do not see it. Here are effective strategies to increase traffic to your Brand Store and maximise your return on investment:

Amazon Advertising options

Amazon’s own advertising tools are among the most effective ways to drive targeted traffic to your Brand Store:

• Sponsored Brands – These ads appear at the top of search results and can link directly to your Brand Store rather than to individual product pages.
• Sponsored Display – These ads can appear on product detail pages, search results pages and even outside Amazon. They can be used to drive traffic directly to your Brand Store.
• Amazon DSP – Amazon Demand-Side Platform lets you display ads to potential customers based on their browsing and buying behaviour, both on and off Amazon.
• Amazon Posts – This is a social media-like feature allowing brands to share lifestyle content and product-related images that can link to your Brand Store.

By investing in Amazon advertising, you can target customers actively searching for products like yours and direct them straight to your Brand Store.

External traffic sources

In addition to Amazon’s advertising tools, you can drive traffic to your Brand Store from external sources:

• Social media – Share links to your Brand Store on your social media channels. Remember to use source tags to track the effectiveness of these links.
• Email marketing – Include links to your Brand Store in your newsletters and email campaigns.
• Your website – Add prominent links to your Brand Store on your brand’s website.
• Influencer marketing – Work with influencers who can promote your products and link to your Brand Store.
• QR codes – Include QR codes on product packaging, printed marketing materials or at trade shows directly linking to your Brand Store.

Amazon Brand Store vs. traditional e-commerce: Advantages and limitations

When considering investing time and resources in an Amazon Brand Store, it’s important to understand how this platform differs from a traditional e-commerce website. Both have their strengths and weaknesses, and understanding these can help you develop a more effective omnichannel strategy. Here’s a comparison:

Advantages of Amazon Brand Store

• Built-in traffic engine – Amazon has over 300 million active users globally, providing access to a huge potential customer base without the need for extensive marketing.
• Trust and credibility – Amazon is a trusted platform, and customers are often more willing to buy from an unknown brand on Amazon than from a standalone website.
• Streamlined checkout process – Customers can use their existing Amazon accounts, saved payment information and delivery addresses, reducing friction in the buying process.
• No technical maintenance – Amazon handles all infrastructure, security and platform updates, so you can focus on creating content and selling products.
• Integration with Amazon FBA – Seamless integration with Amazon’s fulfilment network, including Prime delivery, returns and customer service.

Limitations of Amazon Brand Store

• Limited customisation – While Amazon Brand Store allows for more branding than standard product listings, the customisation options are still limited compared to a traditional website.
• No direct customer contact – Amazon acts as an intermediary between you and your customers, limiting your ability to build direct relationships.
• No ability to collect customer data – You cannot collect email addresses or other customer information for your own marketing purposes.
• Competition from Amazon and other sellers – Even on your own Brand Store, Amazon may display ads for competing products, and customers can easily navigate away to other sellers.
• Fees and commissions – In addition to the fee for a Professional Seller Account, Amazon charges a commission on every transaction, which can affect your margins.

The ideal approach: An omnichannel strategy

For most brands, the optimal approach is to leverage the advantages of both Amazon Brand Store and traditional e-commerce through an omnichannel strategy:

• Amazon as an acquisition channel – Use Amazon to reach new customers and build brand awareness.
• Your own website for brand building – Develop a traditional e-commerce platform to build deeper customer relationships and achieve higher margins.
• Consistent brand experience – Ensure consistent branding, pricing and product presentation across all channels.
• Strategic product distribution – Consider reserving certain products or variants exclusively for your own website to drive direct traffic.

By understanding the strengths and weaknesses of both Amazon Brand Store and traditional e-commerce, you can create a balanced strategy that maximises your online presence and sales. Amazon can be seen as a powerful tool in your e-commerce toolkit, rather than the only solution. Many successful brands start by building a strong presence on Amazon and then use their established customer base and brand recognition to launch their own e-commerce platform.

Whatever approach you choose, it is important to work with experienced Amazon consultants who can help you navigate the complexities of selling on Amazon and optimise your Brand Store for maximum effectiveness.

Frequently asked questions about Amazon Brand Store

We have collected the most common questions from sellers about Amazon Brand Store to help you better understand this feature and get the most out of it for your business.

How do I find my Amazon Brand Store ID?

Your Amazon Brand Store ID is a unique identifier for your Store, which can be useful in certain situations, such as when working with Amazon Advertising. Here’s how to find it:

1. Log in to Seller Central and navigate to ‘Stores’ > ‘Manage Stores’.
2. Click ‘Edit’ for the relevant Store.
3. In the Store Builder URL, you can see your Store ID in the parameter value. The URL will look like: sellercentral.amazon.com/stores/builder/preview?storeId=XXXXXXX.
4. The alphanumeric string after “storeId=” is your Amazon Brand Store ID.

How do I add products to my Amazon Storefront?

Adding products to your Amazon Storefront is done through the Store Builder tool. Here’s the process:

1. Log in to Seller Central and navigate to ‘Stores’ > ‘Manage Stores’.
2. Select to edit the relevant Store or page.
3. Add a product tile, product carousel or product grid widget to your layout.
4. Select “Add products” and search for your products using ASIN, product name or by choosing from a list of your products.
5. Select the products you want to include and configure how they are displayed (price, title, customer ratings, etc.).
6. Arrange the products in the desired order.
7. Save your changes and submit the page for approval when you are finished editing.

How do I access my Amazon Storefront?

As a seller, you can access your Amazon Storefront in several ways:

1. Log in to Seller Central and go to ‘Stores’ > ‘Manage Stores’.
2. Click on “View Store” next to the relevant Store to see the live version.
3. You can also access your Store via the unique URL, which is formatted as: amazon.com/stores/[your-brand-name].

Customers can find your Store by clicking your brand name on your product detail pages, through search results (if your Store ranks for relevant searches), or via direct links in your marketing campaigns.

How do I qualify for an Amazon Storefront?

To qualify for an Amazon Storefront (Brand Store), you must meet the following requirements:

1. Have a Professional Seller Account (not an Individual Seller Account).
2. Be enrolled in Amazon Brand Registry, which requires you to have a registered trademark.
3. Comply with all Amazon’s policies and guidelines for seller accounts and Brand Registry.

Once you meet these requirements, you will automatically have access to create a Brand Store via Seller Central. There is no separate application process for the Store feature itself, beyond the Brand Registry requirements.

If you want to learn more about Amazon and how to grow your business on the platform, consider signing up for an Amazon course that can give you in-depth knowledge and practical skills for mastering Amazon sales, including how to set up and optimise an effective Brand Store.

Best practices for effective Amazon Brand Store design

Creating an effective Amazon Brand Store is not just about meeting technical requirements, but also about implementing design strategies that engage visitors and persuade them to buy. Here are some best practices to help your Brand Store truly stand out:

Focus on user experience

A good user experience is key to a successful Brand Store. Consider the following:

• Clear navigation – Make it easy for visitors to find what they are looking for with a logical menu structure and clear categories.
• Consistent design – Use the same colours, fonts and visual style throughout your Store to create a cohesive experience.
• Mobile optimisation – Ensure your Store looks good and works perfectly on mobile devices, as many customers shop on their smartphones.
• Fast loading – Optimise images and videos for quick loading to prevent visitors from becoming impatient and leaving your Store.

Tell a compelling story

Your Brand Store is more than just a product showcase – it’s an opportunity to tell your brand’s story:

• Create emotional connection – Share your brand’s mission, values and origin story to build an emotional connection with customers.
• Highlight your unique selling proposition (USP) – Clearly state what sets your products apart from the competition.
• Show social proof – Include customer testimonials, reviews or case studies that demonstrate the value of your products.
• Emphasise brand personality – Let your brand’s personality shine through in both visual elements and copy.

Strategic product presentation

The way you present your products can greatly impact sales:

• Showcase bestsellers – Place your most popular products prominently on your Store’s homepage.
• Group related products – Help customers discover complementary products by grouping related items together.
• Show products in use – Include lifestyle images or videos that show your products in action.
• Create thematic collections – Organise products into thematic collections based on usage, style or season.

By implementing these best practices, you can create an Amazon Brand Store that not only looks professional but also effectively communicates your brand’s value and persuades customers to make a purchase. Remember, an effective Brand Store is a continuous process – regularly analyse your Store’s performance and make adjustments based on data and customer feedback.

To make the most of your Amazon Brand Store, it can be valuable to work with Amazon experts who have specific experience optimising Brand Stores and can help you implement these best practices in the most effective way.